Aleatica Foundation for Road Safety

Road safety is a crucial issue on Mexico’s national agenda. More than 16,000 people lose their lives each year due to traffic accidents. For this reasons, we are very proud to be part of the Aleatica Foundation’s communications team in Mexico and Latin America.

This year, we designed the outreach strategy for the “Your Best Move Is to Take Care of Yourself” campaign in the context of the world soccer tournament that took place in North America. The goal was to bring the road safety message to a wider public via the language of sport.

Results included:

◦ 140 million impressions

◦ 17 organizations joined the campaign as allies

◦ 136 posts and mentions by allies

◦ 2 millon views